Almost half are seeking more information and insight from reputable sources, with flexibility and control indentified as key drivers for online investing adoption, the survey adds.

It is well known that an increasing number of Canadians love using the Internet for news, shopping and social networking, and the BMO InvestorLine survey, released recently, revealed things are no different when it comes to online investing.

It said 34 per cent of Canadians have either adopted online investing as a way to make and manage their investments or are considering doing so.

 The study also indicates nearly half (45 per cent) of all respondents stated they are seeking more investment knowledge, while 33 per cent expressed concern about investing without what they consider to be adequate advice.

"Investors who are considering online investing should be searching for an online brokerage that has a robust educational platform, a wealth of useful resources and objective third party insights," said Connie Stefankiewicz, president and CEO, BMO InvestorLine.

"Beginners and experienced investors alike require an online trading platform that is easy to use and provides access to innovative, leading-edge tools- giving them everything they need to make the most appropriate investment decisions."  

Other key findings of the survey included:

- Canadians who do invest online enjoy the flexibility it provides, with 63 per cent appreciating the ability to invest on their own schedule;

- Online investors stated they enjoy having the control and confidence (62 per cent) in making decisions regarding their investments;

- Among online investors, more than half (55 per cent) invest mostly in individual securities, while a smaller percentage (51 per cent) invest in mutual funds; and

- When it comes to seeking investment direction, six out of 10 online investors state the media is their number one source for information, followed by half who use general web searches.  

"For those interested in online investing, we recommend taking full advantage of the benefits offered by online brokerage services," added Stefankiewicz. "A good online brokerage will constantly adapt its services and products to meet the specific needs of its clients."